Transformasi Digital UMKM Dan Penerapan Sistem Kasir Digital Dan Pencatatan Keuangan Berbasis Aplikasi di Kelurahan Sepanjang, Kecamatan Taman, Kabupaten Sidoarjo

Fauziyah; Subakir; Sigit Prihanto Utomo; Nashrudin Latif; Soffia Pudji Estiasih

doi:10.36456/ekobisabdimas.6.1.10459

Authors

Fauziyah Universitas PGRI Adi Buana Surabaya
Subakir Universitas PGRI Adi Buana Surabaya
Sigit Prihanto Utomo Universitas PGRI Adi Buana Surabaya
Nashrudin Latif Universitas PGRI Adi Buana Surabaya
Soffia Pudji Estiasih Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/ekobisabdimas.6.1.10459

Keywords:

UMKM, Digital Marketing, Media Sosial, Marketplace, Pelatihan, Transformasi Digital

Abstract

This community service aims to increase the capacity of MSME actors in Sepanjang Village in utilizing digital marketing through social media and local marketplace training. The activity was carried out in the period from April 20 to June 20, 2025, with a participatory and practice-based approach. A total of 30 participants took part in the training which included creating business accounts, content strategies, managing online stores, and using analytical features. The impact of the training included improving digital skills, expanding market access, increasing sales, and the formation of a digital community network for MSMEs. This activity shows that structured and applicable digital training can be an effective solution in encouraging the digital transformation of MSMEs in the Sepanjang area. The sustainability of the program is recommended through further training and intensive mentoring to strengthen the competitiveness of local businesses in a sustainable manner.

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