Transformasi Hijau UMKM: Penerapan Ecopreneurship Dan Technopreneurship Untuk Mendukung Keberlanjutan Usaha

Abstract

Business sustainability in MSMEs requires efforts to increase competitiveness through ecopreneurship and technopreneurship approaches. The ecopreneurship approach prioritizes environmental management to provide economic and non-economic benefits to MSMEs. The technopreneurship approach prioritizes the use of digital devices to increase business efficiency. Community service in Sepanjang Village, Taman Subdistrict, provides insights, knowledge, and skills through assistance to MSMEs in the food, beverage, and fashion sectors. The socialization activities offer insight into waste management and the use of environmentally friendly containers. The technopreneurship approach uses the marketplace application to increase turnover and business efficiency. The activities conclude that the community service of the Faculty of Economics and Business provides direct benefits to MSME-level entrepreneurs and achieves the set targets by opening up insights and skills in the food, beverage, and fashion sectors in Sepanjang Village, Taman District.