Upaya UMKM Kelurahan Jambangan Surabaya Untuk Onboarding ke Dalam Ekosistem Digital
Abstract views: 10
DOI:
https://doi.org/10.36456/ekobisabdimas.3.2.6342
Keywords:
media sosial, alat pemasaranAbstract
The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.
The use of digital technology has become a demand for business people, including MSMEs. Various applications of social media are available to support business activities at a very affordable cost. However, the number of MSME actors using social media to market their products is still low. This community service activity provides understanding and assistance regarding social media usage as a marketing tool to MSME actors, especially MSME actors in Jambangan Village, Jambangan District, Surabaya. This activity received a positive response from SMEs. From this activity, MSME actors become more confident and motivated to use social media in their business and gain new knowledge and skills regarding ways, tricks, and tips for using social media as a marketing tool.
Downloads
References
CNN Indonesia. 13,7 Juta UMKM Sudah Jualan Online, Masih Terfokus di Jakarta. (2021, Juli 29). https://www.cnnindonesia.com/teknologi/20210729213131-206-674057/137-juta-umkm-sudah-jualan-online-masih-terfokus-di-jakarta.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340.
Kompasiana.com. Saatnya UMKM Go Digital, Go Internet. (2022, Maret 13). https://www.kompasiana.com/agungansori7987/622d9b2180a65a080f0cc7f3/saatnya-umkm-go-digital-go-internet?page=all#sectionall
Laumer, S., Maier, C., & Eckhardt, A. (2009). Towards an understanding of an individual's resistance to use an information system-empirical examinations and directions for future research. DIGIT 2009 Proceedings, 9.
Liputan6.com. 9,5 Juta UMKM Sudah Masuk Ekosistem Digital hingga Juni 2022 (2022, Agustus 22). https://www.liputan6.com/bisnis/read/5036387/95-juta-umkm-sudah-masuk-ekosistem-digital-hingga-juni-2022
Luarn, P., & Lin, H. H. (2005). Toward an understanding of the behavioral intention to use mobile banking. Computers in human behavior, 21(6), 873-891.
Meath, C., Linnenluecke, M., & Griffiths, A. (2016). Barriers and motivators to the adoption of energy savings measures for small and medium-sized enterprises (SMEs): The case of the ClimateSmart Business Cluster program. Journal of Cleaner Production, 112, 3597-3604.
Pérez, C. J., & Ponce, C. J. (2015). Disruption costs, learning by doing, and technology adoption. International Journal of Industrial Organization, 41, 64-75.
Suhartanto, D., & Leo, G. (2018). Small business entrepreneur resistance of ICT adoption: a lesson from Indonesia. International Journal of Business and Globalisation, 21(1), 5-18.
Tambunan, T. T. H. (2011). Development of small and medium enterprises in a developing country: The Indonesian case. Journal of Enterprising Communities: People and Places in the Global Economy. 5(1), 68-82.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS Quarterly, 157-178.
