Optimalisasi Manajemen Strategi Untuk Menjadikan UMKM Yang Unggul Dalam Persaingan Bisnis

 Abstract views: 125

Authors

  • Edy Sulistiyawan Universitas PGRI Adi Buana Surabaya
  • Siti Istikhoroh Universitas PGRI Adi Buana Surabaya
  • Untung Lasiyono Universitas PGRI Adi Buana Surabaya
  • Wira Yudha Alam Universitas PGRI Adi Buana Surabaya
  • Mohammad Afrizal Miradji Universitas PGRI Adi Buana Surabaya
  • Aji Prasetyo Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/ekobisabdimas.5.1.9414

Keywords:

UMKM, Manajemen Strategi, Daya Saing, Inovasi, Teknologi Digital

Abstract

In the current era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges in maintaining and improving their competitiveness. Optimizing strategic management is crucial to ensure that MSMEs can not only survive but also excel in the tight business competition. This study aims to identify and analyze effective management strategies for MSMEs to improve their competitiveness.

The research methodology involves qualitative and quantitative analysis through case studies of MSMEs in various industrial sectors. Data were obtained from in-depth interviews with MSME owners, surveys, and internal documentation analysis. Key findings indicate that MSMEs that successfully implement optimal management strategies—such as product innovation, utilization of digital technology, effective human resource management, and targeted marketing strategies—can significantly improve their competitive position.

This study concludes that the implementation of strategic management based on a deep understanding of market needs, adaptation to changes in the business environment, and the use of modern technology are key factors in achieving competitive advantage. Practical recommendations for MSMEs include developing market analysis capabilities, improving digital skills, and implementing more structured management practices. By implementing these recommendations, MSMEs are expected to increase their competitiveness and contribute more to local and national economic growth.

Downloads

Download data is not yet available.

References

Hariawan, F., Sawitri, AP., Lasiyono, U. (2023). Pelatihan Penyusunan Business Model Canvas Untuk Pengembangan UMKM Di Kelurahan Taman Kecamatan Taman Kabupaten Sidoarjo. Ekobis Abdimas: Jurnal Pengabdian Masyarakat 4 (1), 65-72

Hariawan, F., Afkar, T., Purwanto, T., (2022). Pemberdayaan Masyarakat Melalui Pelatihan Pemasaran Online Bagi UMKM Desa Banjarsari–Gresik. Ekobis Abdimas: Jurnal Pengabdian Masyarakat 3 (2), 39-45

Santoso, R. (2020). Review of Digital Marketing & Business Sustainability of E- Commerce During Pandemic Covid19 In Indonesia. Jurnal Ilmu Ekonomi Terapan, 5(2), 36–48.

Setyorini, Dini, Ety Nurhayaty, and Rosmita Rosmita. Pengaruh Transaksi Online (E-Commerce) Terhadap Peningkatan Laba Umkm (Studi Kasus Umkm Pengolahan Besi Ciampea Bogor Jawa Barat).

Jurnal Mitra Manajemen. Vol. 3. No .5. 2019. Umar, Strategic Management in Action, Konsep, Teori, dan Teknik Menganalisis Manajemen Strategis Strategic Business Unit Berdasarkan Konsep Michael R. Porter, Fred R. David, dan Wheelan-Hunger. Jakarta:PT Gramedia Pustaka Utama. 2001.

Wardhana, A. (2015). Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia. In Seminar Nasional Keuangan Dan Bisnis IV, April 2015, 327–337.

Downloads

Published

2024-06-25

Issue

Section

Articles