Pengaruh Promosi Penjualan Dan Harga Terhadap Keputusan Pembelian Panci Tiga Jaya Di Kecamatan Porong

DOI:
https://doi.org/10.36456/jsbr.v4i4.8564
Keywords:
promosi penjualan, Harga, keputusan pembeliAbstract
Penelitian ini bertujuan untuk menjelaskan pengaruh promosi penjualan dan harga terhadap
keputusan pembeli. Penelitian ini menggunakan sampel 66 orang yang pernah membeli panci Tiga Jaya di
Kecamatan Porong. Hasil penelitian ini memberikan bukti bahwa promosi penjualan dan harga
berpengaruh positif signifikan terhadap keputusan pembeli secara parsial dan simultan.
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