Pengaruh Promosi Penjualan Dan Harga Terhadap Keputusan Pembelian Panci Tiga Jaya Di Kecamatan Porong

 Abstract views: 53

Authors

  • Surya Pratama Putra Paa UNIVERSITAS PGRI ADI BUANA SURABAYA
  • Moch. Munir Rachman UNIVERSITAS PGRI ADI BUANA SURABAYA
  • Didik Subijantoro Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/jsbr.v4i4.8564

Keywords:

promosi penjualan, Harga, keputusan pembeli

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh promosi penjualan dan harga terhadap
keputusan pembeli. Penelitian ini menggunakan sampel 66 orang yang pernah membeli panci Tiga Jaya di
Kecamatan Porong. Hasil penelitian ini memberikan bukti bahwa promosi penjualan dan harga
berpengaruh positif signifikan terhadap keputusan pembeli secara parsial dan simultan.

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Published

2023-12-27