STRATEGI MARKETING “KRUPUK PATI” SEBAGAI SENTRA BISNISKHAS DUSUN MIRU DESA BANYUURIP

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Authors

  • Imma Zaky Fuadah Imma Zaky Fuadah
  • Tri Utami Tri Utami
  • Awalia Ramadini Awalia Ramadini
  • Nurindah Aprilina Nurindah Aprilina
  • Dandin Setia Rahayu Dandin Setia Rahayu
  • Abdullah Jabbar Abdullah Jabbar
  • Georgius Fantura Georgius Fantura

DOI:

https://doi.org/10.36456/kanigara.v3i1.6870

Abstract

The development of Home Industry is carried out as a support for improving the welfare of the community. The development of small industries will help to overcome the problem of unemployment. The development of an increasingly advanced era, especially in the era that is starting to enter 5.0, namely a society that can solve various challenges and social problems by utilizing various innovations born in the era of the industrial revolution 4.0. Banyuurip Village has a small starch cracker business produced by the mothers of the residents of Miru Hamlet. The marketing process that runs traditionally with on-site orders and orders through WhatsApp alone has an impact on the lack of widespread marketing of starch crackers. The program of building the signpost of the Pati Cracker center has been implemented smoothly and well. The program received a warm welcome from the Village Head, Hamlet Head and the community. It is recommended that more develop and run programs to develop and advance Banyuurip Village.

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References

Agustina, Y., & Khaira, F. (2020). Analisis Pengembangan Home Industry Kerupuk Tempe Di Desa Kubu Kecamatan Pusangan Siblah Krueng Kabupaten Bireun ( Studi Kasus Usaha Bapak Mulyadi ). Jurnal Sains Ekonomi Dan Edukasi, 8(1), 44–53.

Anggraini, A., Mardiana, M. R. R., Alfares, F., Fiqhrismanwiraat, & Carmidah. (2022). Analisis Penjualan Konsinyasi Pada Usaha Rumahan Produk Kerupuk Sugianti Di Raman Utara Kabupaten Lampung Timur. JUPIMAN: Jurnal Publikasi Ilmu Manajemen, 1(3), 222–230.

Desabanyuurip.gresikkab.go.id. (2022, 08 Juni). Kerupuk Pati Miru. Diakses pada 04 Januari 2023 dari https://desabanyuurip.gresikkab.go.id/

Nurrachmawati, V., Artini, W., & Sutiknjo, T. D. (2022). Strategi Pengembangan Home Industri Kerupuk Sadariah (Studi Kasus: Di Perusahaan Sadariah Jaya, Ibu Munawaroh). JINTAN : Jurnal Ilmiah Pertanian Nasional, 2(1), 12. https://doi.org/10.30737/jintan.v2i1.2204

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Published

2023-01-30

Issue

Vol. 3 No. 1 (2023): Kanigara

Section

Articles PkM

License

Copyright (c) 2023 Jurnal Kanigara

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