Implementation of Business Model Canvas Development (Case Study : Beauty Clinic dr.Reni.G)

 Abstract views: 36


  • Luzi Zafriana Universitas Kartini



Existing Business Model Canvas, SWOT Analysis, Business Model Canvas Improvement


As one of the business development strategies, dr. Reni. G made improvements by remodeling its business model. This study uses a descriptive analysis methodology on the case study of the Beauty Clinic of dr. Reni. G. After conducting the literature study, interview process, Focus Group Discussion, and observation, then a SWOT analysis was carried out to determine the uniqueness of dr. Reni. G to be in line with the capabilities of existing resources. The results of the SWOT analysis in quadrant I (1.662602; 1.777778), showed that the Beauty Clinic dr. Reni. G requires a progressive strategy. To be able to achieve the expected performance targets and profit, it is important to immediately implement improvements to the nine elements of the Business Model Canvas in the Beauty Clinic of dr. Reni. G


Download data is not yet available.


S. Forecast Market, “Revenue Growth of the Beauty & Personal Care Market in Indonesia by Statista (Forecast adjusted for expected impact of COVID-19),” 2020.

A. Osterwalder and Y. Pigneur, Business model generation: a handbook for visionaries, game changers, and challengers, vol. 1. John Wiley & Sons, 2010.

D. P. Nasional, Kamus besar bahasa Indonesia. Balai Pustaka, 2008.

M. Morris, M. Schindehutte, and J. Allen, “The entrepreneur’s business model: toward a unified perspective,” J. Bus. Res., vol. 58, no. 6, pp. 726–735, 2005.

A. Osterwalder, Y. Pigneur, and C. L. Tucci, “Clarifying business models: Origins, present, and future of the concept,” Commun. Assoc. Inf. Syst., vol. 16, no. 1, p. 1, 2005.

J. Wallin, K. Chirumalla, and A. Thompson, “Developing PSS concepts from traditional product sales situation: the use of business model canvas,” in Product-service integration for sustainable solutions, Springer, 2013, pp. 263–274.

C. Fauvel, “Criticisms, variations and experiences with business model canvas prof. Hong Y ching,” Eur. J. Agric. For. Res., vol. 1, no. 2, pp. 26–37, 2013.

D. H. Coes, “Critically assessing the strengths and limitations of the Business Model Canvas.” University of Twente, 2014.

N. Herawati, T. Lindriati, and I. B. Suryaningrat, “Penerapan bisnis model kanvas dalam penentuan rencana manajemen usaha kedelai edamame goreng,” J. Agroteknologi, vol. 13, no. 01, pp. 42–51, 2019.

A. Osterwalder, Y. Pigneur, and Tucci, Business Model Generation. Jakarta: Elex Media Komputindo, 2012.

F. R. David, Strategic Management (Manajemen Strategi Konsep), 12th ed. Jakarta: Salemba Empat, 2011.

P. Hall, “Key Management Models,” Financ. Times an Impr. pearson Educ., 2009.

L. Richard, “Era baru manajemen,” Edward Tanujaya, Ed., vol. 9, 2010.

I. Mustofa, “Analisis Swot Sebagai Dasar Strategi Pengadaan Bahan Baku Kayu Sengon Laut (Studi Pada Ud. Duta Agung Jaya Purworejo Lumajang),” 2018.




How to Cite

Zafriana, L. (2022). Implementation of Business Model Canvas Development (Case Study : Beauty Clinic dr.Reni.G). Tibuana, 5(2), 107–119.