Business Model Design Based on Blue Ocean Strategy Based for Eco-Friendly Sativa Mouthwash

 Abstract views: 270

Authors

  • Luzi Zafriana Universitas Kartini
  • Prihono Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/tibuana.6.1.6497.44-57

Abstract

Sativa mouthwash based on 3% nigella sativa extract contains thymoquinone which can reduce the porphyromonas gingivalis bacteria that causes gingivitis and bad breath. Based on the inhibition zone test it can reduce the E faecalis bacteria that causes cavities. Oral hygiene and health have a broad impact on the condition of the immune system of all organs of the human body. Such a great opportunity for the development of the world of health, it is necessary to develop a business strategy for Sativa mouthwash products through the Business Model Canvas and its blue ocean strategy. Problems that often occur to consumers with a tropical climate in Indonesia are oral health problems and concerns about product safety for the health of other organs. This research method uses descriptive analysis with case studies on Sativa brand mouthwash products. The results of the SWOT analysis are in quadrant I (1.610928; 2.326923), indicating that there are still many strengths and opportunities for the development of the Sativa mouthwash product business. Progressive action is needed through the redesign of the Business Model Canvas, followed by the preparation of the Blue Ocean Strategic using a four-step framework, including no longer using unprofessional key partners, reducing waste in the production and distribution process, increasing value propositions, and creating a unique and attractive web for educating community about the importance of oral health and the importance of using mouthwash that is safe and eco-friendly.

Downloads

Download data is not yet available.

References

Agrawanty, Westy dan E. . M. Setiawatie, Obat kumur Nigella sativa sebagai terapi alternatif pada gingivitis, Makassar: Dental Journal 3.3, 2014.

Toar AI, Posangi J dan Wowor V, “Daya hambat obat kumur cetylpyridinium chloride dan obat kumur daun sirih terhadap pertumbuhan Streptococcus mutans,” Jurnal Biomedik, vol. 5(1), no. S163-168, 2013. DOI: https://doi.org/10.35790/jbm.5.1.2013.2639

Balbeid, Saidah Usman dan et al., “Identifikasi Pengetahuan dan Penggunaan Mouthwash Antiseptik Herbal pada Remaja Usia 15-24 Tahun di Pulau Jawa-Madura,” Jurnal Farmasi Komunitas, vol. 9.1, 2022. DOI: https://doi.org/10.20473/jfk.v9i1.24164

P. Osterwalder dan Y. Pigneur, Business Model Generation, Jakarta: Elex Media Komputindo, 2012.

M. Putra, “Usulan desain model bisnis lapis bogor sangkuriang. [Skripsi],” Institut Pertanian Bogor, Bogor, 2013.

Junaedi, Ir Edi dan et al., Kedahsyatan Habbatussauda Mengobati Berbagai Penyakit, AgroMedia, 2011.

Ningtyas dan E. A. Eko, “Aktivasi pemakaian jinten hitam (nigella sativa) terhadap respons imun pada gigi yang mengalami inflamasi,” STOMATOGNATIC-Jurnal Kedokteran Gigi, vol. 9.1, pp. 48-53, 2015.

Pratomo, G. Satrio, N. Chusna dan M. Priyadi, “Uji Potensi Daya Hambat Ekstrak Metanol Biji Jintan Hitam (Nigella Sativa L.) Terhadap Bakteri Streptococcus,” Jurnal Surya Medika (JSM), vol. 6.1, pp. 18-21, 2020. DOI: https://doi.org/10.33084/jsm.v6i1.1615

Setiawatie, E. Maduratna dan et al., “Viability of Nigella sativa toothpaste with SLS compared non-SLS on fibroblast cell culture,” Journal of International Dental and Medical Research, vol. 14.2, pp. 525-528, 2021.

F. N. Rizeqi, “Utilitas Habbatussauda dalam pengobatan tradisional: analisis Hadis Riwayat Ibnu Majah No. indeks 3469,” Diss. UIN Sunan Ampel, Surabaya, 2022.

A. Martina, “Pengaruh Ekstrak Biji Jintan Hitam (Nigella Sativa L.) Terhadap Adhesi Streptococcus Mutans Pada Neutrofil,” 2015.

I. e. a. Mohammed, “Effect of Nigella Sativa (Black Seed), Salvadora Persica (Siwak) and Aluminum potassium sulfate (Alum) aqueous extracts on isolated bacteria from teeth root canal,” Iraqi J Biotech, vol. 9.1, pp. 99-104, 2010.

O. M. Omar, N. M. Khattab dan D. S. Khater, “Nigella sativa oil as a pulp medicament for pulpotomized teeth: A histopathological evaluation,” Journal of Clinical Pediatric Dentistry, vol. 36.4, pp. 335-341, 2012. DOI: https://doi.org/10.17796/jcpd.36.4.n6674435856q86w8

Al-Hijazi, A. Yahya, R. M. A. Al-Gburi dan H. Shareef, “The Beneficial Use of Nigella Sativa Powder in the Healing of Different Portions of Extracted Tooth Socket: In Vivo Study,” Iraqi Dental Journal, vol. 35.1, pp. 20-28, 2013.

S. S. A. AlNajar dan S. A. Mohammed, “Mechanical and histological significance of Nigella Sativa Oil extract on bone-implant interface,” Journal of baghdad college of dentistry, vol. 21, pp. 39-43, 2009.

“ Produk-Produk Aplikatif Dr drg Ernie Maduratna,” Unair News, 28 May 2017. [Online]. Available: http://unair.ac.id/produk-produk-aplikatif-dr-drg-ernie-maduratna/. [Diakses 18 Desember 2022].

“Tokopedia,” 2022. [Online]. Available: https://www.tokopedia.com/adityamedstore/mouthwash-sativa-300-ml. [Diakses 18 Desember 2022].

A. Osterwalder dan Y. Pigneur, Business model generation: a handbook for visionaries, game changers, and challengers., New Jersey: John Wiley & Sons, Inc., 2010.

C. Bastian, “Critically Assessing the Strengths and Limitations of The Business Model Canvas,” Journal of Master Thesis Business Administration, p. 47, 2014.

F. R. David, Strategic Management (Manajemen Strategi Konsep) Edisi 12, Jakarta: Salemba Empat, 2011.

I. Mustofa, “Analisis SWOT sebagai Dasar Strategi Pengadaan Bahan Baku Kayu Sengon Laut (Studi Pada UD. Duta Agung Jaya Purworejo Lumajang),” Jurnal Konsep Bisnis dan Manajemen, 2018.

M. Megawati dan I. Irman, “ANALISA SWOT PERANCANGAN SISTEM INFORMASI AKADEMIK BERBASIS WEB,” JSiI (Jurnal Sist. Informasi), 2019. DOI: https://doi.org/10.30656/jsii.v6i1.1014

W. C. Kim dan R. Mauborgne, “Value innovation: a leap into the blue ocean,” Journal of business strategy, 2005.

S. Samrin, M. Irawan dan M. Se., “Analisis Blue Ocean Strategy Bagi Industri Kerajinan Di Kota Tanjung Balai,” Jurnal Manajemen, vol. 11.1, pp. 93-100, 2011.

Downloads

Published

2023-01-31

How to Cite

Zafriana, L., & Prihono. (2023). Business Model Design Based on Blue Ocean Strategy Based for Eco-Friendly Sativa Mouthwash. Tibuana, 6(1), 44–57. https://doi.org/10.36456/tibuana.6.1.6497.44-57

Issue

Section

Article