STRATEGI MANAJEMEN ALA ANAK MUDA: NGOPI, NGELINK, NGEGAS, UNTUK MENINGKATKAN PRODUKTIVITAS DAN KOLABORASI DI ERA DIGITAL

Abstract

This study aims to explore youth-driven management strategies popularly known as "Ngopi, Ngelink, Ngegas" as an adaptive approach to the demands of productivity and collaboration in the digital . "Ngopi" symbolizes moments of reflection and idea generation; "Ngelink" represents networking and relationship building; while "Ngegas" signifies rapid and bold execution. Using a qualitative approach with a literature study method, data were collected through reviewing, recording, and analyzing relevant academic sources and previous research findings. The results indicate that this strategy is not merely a lifestyle trend, but a tangible form of contemporary management practiced by Gen Z and Millennials. proving to be both relevant and effective in addressing the challenges of modern work environments