MEMBANGUN BRAND AWARENESS MELALUI KONTEN KREATIF

Abstract

Building strong brand awareness is one of the main challenges for
companies in today's digital era. This article discusses the important role of
creative content in creating effective brand awareness. Creative content
serves not only as a communication tool, but also as a means to build an
emotional connection with the audience. By understanding the
characteristics and preferences of the target audience, companies can
produce relevant and engaging content, such as videos, infographics, and
evocative storytelling. Through an integrated and consistent approach to
messaging, companies can increase their brand visibility and create a
sustainable positive experience for consumers. As a result, brand
awareness built through creative content not only increases brand
recognition but also forms long-term customer loyalty. This research uses a
qualitative approach with a literature study method. The research was
conducted by collecting information, then analyzed, and synthesized from
various sources, including, journals, articles, and online publications.

Keywords: brand awareness; creative content