Pengaruh Strategi Pemasaran Secara Konvensional dan Marketplace pada Media Sosial melalui TikTokshop terhadap Penjualan Produk di Echa Fashion

Abstract

Fashion marketing strategy on social media via TikTok to influence sales of fashion products sold at the Echa Fashion Store. The contents of this article discuss marketing strategies using TikTok and product sales after marketing via TikTok is carried out continuously. Based on several theories and previous research results, it shows that marketing strategies are very important and most of these marketing strategies are carried out conventionally. As a result of this conventional strategy, public coverage of the product being marketed is limited to the public who happen to be directly aware of the marketing promotion. In technological developments, it cannot be denied that marketing strategies are not only conventional or offline but need to be carried out online through various existing social media. In this regard, this article emphasizes that marketing strategies on social media via TikTok have an effect on product sales. The increasingly massive use of TikTok social media means the level of product sales will increase.