PENGARUH KUALITAS, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN WEBSITE TERHADAP LOYALITAS PELANGGAN SHOPEE PADA MAHASISWA PGSD UNIVERSITAS PGRI ADI BUANA SURABAYA

Abstract

Growth in the growing business world in Indonesia makes many e-commerce emerge with sophisticated technical developments to facilitate skating when shopping online. The purpose of research to Mauri is the effect of quality, Hu, and the ease of use of the website to loyalty ranks in the students of PGRI Adi Buana Surabaya University. Data retrieval of questionnaires and researchers used the student population of PGSD as many as 102 students, as well as techniques used when spreading the con purposive sampling questionnaire. After testing it found that the quality, Hu, and ease of use of the website had significant effect on the Shopee loyalty, both in a and partial ranks.