PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PAMSIMAS TIRTO ADJI DESA SIDOMUKTI BUNGAH

Abstract

The meaning of this research is to analyze and describe the effect of service quality and product quality on customer satisfaction of PAMSIMAS Tirto Adji Desa Sidomukti Bungah. This study used 82 samples using cluster sampling technique. The method of analysis of this research is instrument test, classical assumptions, multiple linear regression, t test, and F. The findings prove that service quality has an influence on customer satisfaction with a sig level. 0.019 < 0.05. Product quality affects customer satisfaction with a sig level. 0,000 < 0.05. Meanwhile, simultaneously service quality and product quality also affect customer satisfaction with a sig level. 0,000 < 0.05.