PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN SUASANA TERHADAP KEPUASAN PELANGGAN DI KEDAI GUBOG KOPI
DOI:
https://doi.org/10.36456/jsbr.v3i2.5569Keywords:
Kualitas produk, ualitas pelayanan, suasana, kepuasan pelangganAbstract
Riset ini menganalisa apakah terdapat pengaruh kualitas produk, kualitas pelayanan dan suasana
terhadap kepuasan pelanggan di Kedai Gubog Kopi Menganti. Adapun sampel yang dipakai yakni sejumlah
88 responden. Sesuai hasil pengujian kualitas produk didapatkan hasil thitung sebesar 3.132 serta sig.002,
kualitas pelayanan diperoleh thitung sebesar 2.878 serta sig.005, suasana mendapatkan thitung sebesar 2.102
serta sig. ,039. Pada pengujian simultan didapat Fhitung 65.486 serta sig. ,000.
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