PENGARUH HARGA, LOKASI, WOM DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PADA CAFE SENEWEN TIME SURABAYA
DOI:
https://doi.org/10.36456/jsbr.v3i2.5570Keywords:
Harga, Lokasi, Word Of Mouth, Kualitas Pelayanan, Minat Beli UlangAbstract
Penelitian ini menganalisa terkait pengaruh harga, lokasi, word of mouth dan kualitas pelayanan
terhadap minat beli ulang pada Cafe Senewen Time Surabaya. Pendekatan yang dipakai ialah kuantitatif,
adapun populasi ialah konsumen di Cafe Senewen Time Surabaya serta 110 responden sebagai sampel.
Sesuai uji statistik diperoleh hasil bahwa harga, lokasi, word of mouth dan kualitas pelayanan terbukti
berpengaruh terhadap minat beli ulang Cafe Senewen Time Surabaya. Selain itu pada uji secara simultan
terbukti bahwa terdapat pengaruh harga, lokasi, word of mouth dan kualitas pelayanan terhadap minat beli
ulang pada Cafe Senewen Time Surabaya.
References
Afkar, T., Purwanto, T., Fauziyah, F., Hariawan, F., & Istikhoroh, S. (2021). DESIGN OF MSMEs DEVELOPMENT THROUGH PROFIT SHARING SCHEMES. Jurnal Ilmu Sosial Dan Humaniora, 10(3), 463. https://doi.org/10.23887/jish-undiksha.v10i3.36996
Hayu, R. S., Sulistiyawan, E., & Salim, M. (2021). The Changes of Consumption Behavior in Bengkulu, Indonesia: Case of Purchasing Corona Prevention Products Through Indirect Ditribution Channel. Journal of Distribution Science, 19(11), 27–36. https://doi.org/10.15722/jds.19.11.202111.27
Istikhoroh, S., Moeljadi, Sudarma, M., & Aisjah, S. (2021). Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java). Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1905198
Narayan, S., Purnaningrum, E., & Khawari, B. (2021). Assessing the Financial Implications of COVID-19 Within the SVAR Framework for Some Asian Countries. The Indian Economic Journal, 69(4), 630–654. https://doi.org/10.1177/00194662211036097
Sukestini, E., Fatirul, A. N., & Hartono, H. (2021). Problem Based Learning with ICT Based with Learning Creativity to Improve History Learning Achievement. Mimbar Ilmu, 26(1), 60. https://doi.org/10.23887/mi.v26i1.31486
Widyastuty, A. A. S. A., & Dwiarta, I. M. B. (2021). Perencanaan dan Pengembangan Desa Wisata Kaba – Kaba Berbasis Kearifan Lokal. Jurnal Kawistara, 11(1), 87. https://doi.org/10.22146/kawistara.63535
Kurniawan, W.O., & Kirana, Nanda (2022). Analysis Of Planning System Digitalization of Non Cash Sales of Electric Equipment Companies. Journal of Economics, Business, and Government Challenges, 5(1), 11-16. https://ebgc.upnjatim.ac.id/index.php/ebgc/article/view/266
.
