BATIK SEBAGAI SIMBOL PERSATUAN BANGSA INDONESIA DI TENGAH TANTANGAN GLOBALISASI

Abstract

ABSTRACT
This article aims to examine the position of batik as Indonesia’s national identity and a symbol of national unity, as well as to analyze the challenges and preservation efforts associated with it in the era of globalization. This study employed a library research method with a qualitative approach. Data were collected from various sources, including journal articles, books, and relevant documents, and were analyzed using content analysis techniques. The findings indicate that batik is a cultural heritage possessing historical, philosophical, and symbolic values, which play an important role in shaping national identity. Batik also serves as a symbol of unity by accommodating the cultural diversity of different regions within a shared national identity. Globalization presents challenges in the form of changing patterns of cultural consumption, declining understanding of the cultural meanings embedded in batik, and the tendency to perceive batik merely as a fashion product and economic commodity. At the same time, digital technology and cultural innovation provide opportunities to expand batik preservation efforts while strengthening public awareness of its cultural values. Therefore, batik preservation should be carried out through the enhancement of cultural literacy, education, the utilization of digital technology, and innovations that continue to uphold the cultural values embodied in batik.