Penerapan Digital Marketing Untuk Pengembangan UMKM di Desa Setro

Authors

  • Lutfy Richma Meylia Universitas PGRI Adi Buana Surabaya
  • Kemal Maqda Faransyah Universitas PGRI Adi Buana Surabaya
  • Ulfa Nurfia Nugrain Universitas PGRI Adi Buana Surabaya
  • Ananda Trisnaning Widodo Universitas PGRI Adi Buana Surabaya
  • Wahyu Wulan Sari Universitas PGRI Adi Buana Surabaya
  • Nur Khayati Universitas PGRI Adi Buana Surabaya
  • Devia Savitri Universitas PGRI Adi Buana Surabaya
  • Eka Mey Pratiwi Universitas PGRI Adi Buana Surabaya
  • Vega Famiartha Miarsyah Ali Universitas PGRI Adi Buana Surabaya
  • Arif Mahya Fanny Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/kanigara.v2i1.5107

Keywords:

digital, marketing, umkm, desa setro

Abstract

The Covid-19 pandemic has changed all forms of activities carried out by the community, the number of people who have experienced layoffs (PHK) has caused a lot of unemployment. There are many small traders who are generally food vendors who are sold at home. The number of MSMEs that have developed in this village are still implementing conventional sales, but the sales that have been carried out are also quite developed or those that have not yet developed. And the results of this activity are intended so that business owners are able to operate the application correctly so that people can benefit from the new things they get while increasing knowledge about digital marketing.

Published

2022-01-27

Issue

Section

Articles PkM