FROM DIGITAL-EXPOSURE TO PURCHASE-INTENTION: MODELING CONSUMER RESPONSES THROUGH AFFECTIVE, COGNITIVE, AND BEHAVIORAL MECHANISMS. Majalah Ekonomi, [S. l.], v. 31, n. 1, p. 125–143, 2026. DOI: 10.36456/18x4y229. Disponível em: https://jurnal.unipasby.ac.id/majalah_ekonomi/article/view/11283. Acesso em: 12 nov. 2026.