MODEL KETERKAITAN BRAND CHARACTERISTIC, COMPANY CHARACTERISTIC, CONSUMER CHARACTERISTIC (TRUST IN BRAND) TERHADAP BRAND LOYALTY MELALUI REINFORCES COMMITMENT (Studi Kasus Pada Perusahaan Semen PT. Holcim Indonesia di Jawa Timur Perwakilan Cabang Jawa Timur). ME [Internet]. 2017 Jul. 21 [cited 2026 Aug. 4];22(1 Juli):125-37. Available from: https://jurnal.unipasby.ac.id/majalah_ekonomi/article/view/668