2025. Customer Loyalty Analysis on Valuation of Price, Location, Facilities, and Service Standards with the Structural Equation Modeling Method - Partial Least Squares (SEM-PLS). Tibuana : Journal of Applied Industrial Engineering. 8, 1 (Jan. 2025), 32–39. DOI:https://doi.org/10.36456/tibuana.8.1.9970.32-39.