THE EFFECT ANALYSIS OF MARKETING MIX ON PURCHASE DECISIONS AND CUSTOMER LOYALTY USING STRUCTURAL EQUATION MODELING METHOD. Tibuana : Journal of Applied Industrial Engineering, [S. l.], v. 3, n. 02, p. 23–28, 2020. DOI: 10.36456/tibuana.3.02.2560.23-28. Disponível em: https://jurnal.unipasby.ac.id/tibuana/article/view/2560. Acesso em: 4 jun. 2026.