Digital Pivot Strategies for MSMEs: A Case Study of BirkinPet in the Era of Economic Uncertainty. Tibuana : Journal of Applied Industrial Engineering, [S. l.], v. 8, n. 1, p. 60–69, 2025. DOI: 10.36456/tibuana.8.1.9989.60-69. Disponível em: https://jurnal.unipasby.ac.id/tibuana/article/view/9989. Acesso em: 4 aug. 2026.