Peningkatan Kapasitas Digital Marketing Bagi UMKM Melalui Pelatihan Media Sosial Dan Marketplace Lokal

Dicky Surya Putra Pradana; I Made Bagus Dwiarta; Bisma Arianto; Yuli Kurnia Firdausia; Rovilla El Maghrviroh

doi:10.36456/ekobisabdimas.6.1.10450

Penulis

Dicky Surya Putra Pradana Universitas PGRI Adi Buana Surabaya
I Made Bagus Dwiarta Universitas PGRI Adi Buana Surabaya
Bisma Arianto Universitas PGRI Adi Buana Surabaya
Yuli Kurnia Firdausia Universitas PGRI Adi Buana Surabaya
Rovilla El Maghrviroh Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/ekobisabdimas.6.1.10450

Kata Kunci:

UMKM, Digital Marketing, Media Sosial, Marketplace Lokal, Pengabdian Masyarakat

Abstrak

This community service activity aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the field of digital marketing through social media training and utilization of local marketplaces. In the digital era, digital marketing skills are very important so that MSMEs can survive and compete. This activity was carried out in Taman village, Taman Sidoarjo District in the form of intensive training that includes theory and direct practice. The results of the activity showed an increase in participants' understanding and skills in managing social media and utilizing the marketplace as a means of sales.

Referensi

Kapoor, K., Dwivedi, Y. K., Piercy, N. F., & Reynolds, N. (2022). Social media in marketing: Recent trends and future research. *Journal of Business Research, 139*, 560–578. https://doi.org/10.1016/j.jbusres.2021.09.051

Saragih, B., Siregar, H., & Simanjuntak, M. (2020). Strategi visual branding UMKM melalui digital content marketing. *Jurnal Ilmu Manajemen dan Bisnis, 11*(1), 12–24.

Widiastuti, R., & Sari, D. A. P. (2021). Pemanfaatan marketplace dalam peningkatan penjualan produk UMKM. *Jurnal Ekonomi dan Bisnis, 14*(2), 102–110.