Optimalisasi Brand Awareness Produk Melalui Pelatihan Komunikasi Pemasaran Digital Tiktok Pada Pelaku UMKM MINYN Collection di Kelurahan Sembung Tulungagung

Abstrak

This Community Service Program aims to enhance the brand awareness of Minyn Collection MSME products in Sembung Village, Tulungagung, through digital marketing communication training focusing on the use of TikTok. Minyn Collection, a clothing convection business, still faces challenges in reaching a broader market. The training was designed to provide both theoretical understanding and practical skills related to digital marketing strategies, content production, and the use of TikTok features as a promotional tool. The results show that participants gained improved understanding, motivation, and the ability to apply digital marketing directly. This program had a positive impact on increasing the competitiveness and presence of local products in the digital ecosystem. It is recommended that similar training be conducted continuously to optimally support the digital transformation of MSMEs.