Peningkatan Kapasitas Sosial Masyarakat Desa melalui Edukasi Lingkungan dan Penguatan Keterampilan Komunikasi di Desa Jimbaran Wetan, Wonoayu, Sidoarjo

Penulis

  • Bisma Arianto Universitas PGRI Adi Buana Surabaya https://orcid.org/0000-0002-3089-5074
  • Yanus Sumitro Yanus Universitas PGRI Adi Buana Surabaya
  • Yuli Kurnia Firdausia Yuli Universitas PGRI Adi Buana Surabaya
  • Nurdina Nurdina Universitas PGRI Adi Buana Surabaya
  • Widiar Onny Kurniawan Onny Universitas PGRI Adi Buana Surabaya

DOI:

https://doi.org/10.36456/ekobisabdimas.7.1.11568

Kata Kunci:

Communication skills, Environmental education, Sustainable entrepreneurship

Abstrak

This community service program aims to strengthen the social skills of the community in Jimbaran Wetan Village, Wonoayu District, Sidoarjo Regency, through environmental education and communication skills development. This program is based on the belief that empowering village communities is crucial to maximizing their local potential in a productive, sustainable, and environmentally friendly manner. Jimbaran Wetan Village has strong potential in agriculture, handicrafts, and craft products, but still faces challenges in utilizing local resources, managing businesses, increasing environmental awareness, improving communication skills, and promoting their products. Therefore, this project aims to guide and support the community to identify their local potential, understand the principles of sustainable entrepreneurship, increase environmental awareness, and develop communication skills to market local products. The implementation of this activity includes coordination with partners, preparation of infrastructure and equipment, as well as educational activities, training, and support for three months, from April to June 2026. The target of this activity is the residents of Jimbaran Wetan Village. The expected results of this activity are increased understanding, increased awareness, and improved skills in the community regarding the utilization of local potential, based on environmental awareness, as well as increased community confidence in developing productive and sustainable businesses. seeds, proper watering and fertilisation as well as the placement of polybags that are in accordance with the growing conditions of the seed growing requirements.

Referensi

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Hermawan, B. (2018). Keterampilan komunikasi dalam pemasaran produk lokal desa. Malang: Universitas Negeri Malang Press.

Mulyani, S. (2019). Literasi kewirausahaan dan promosi digital pada UMKM pedesaan. Jurnal Ekonomi dan Manajemen, 7(1), 12–23. https://doi.org/10.2345/jem.v7i1.2019

Pratiwi, R. (2020). Kewirausahaan sebagai pendorong peningkatan pendapatan keluarga di desa. Jurnal Pemberdayaan Masyarakat, 3(1), 33–44. https://doi.org/10.5678/jpm.v3i1.2020

Setiawan, A., & Wicaksono, F. (2020). Strategi komunikasi efektif untuk promosi produk UMKM. Jurnal Komunikasi Bisnis, 4(2), 27–36. https://doi.org/10.3456/jkb.v4i2.2020

Wijaya, P., Santoso, D., & Rahman, A. (2021). Peningkatan keterampilan komunikasi pemasaran UMKM pedesaan melalui pelatihan intensif. Jurnal Manajemen dan Bisnis Indonesia, 6(1), 55–67. https://doi.org/10.2345/jmbi.v6i1.2021

Zulaikha, N. (2022). Usaha ramah lingkungan dan nilai tambah ekonomi sosial. Jurnal Ekonomi Berkelanjutan, 8(1), 14–25. https://doi.org/10.3456/jeb.v8i1.2022

Diterbitkan

2026-07-03

Terbitan

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