JURNAL HASIL PENELITIAN PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BISBAN DI PT. MARGAHAYU CITRA UTAMA
DOI:
https://doi.org/10.36456/jsbr.v3i1.5319Keywords:
Kualitas Produk, Harga, Keputusan PembelianAbstract
Dalam penelitian ini, peneliti ingin mengetahui maupun menganalisis kualitas produk maupun harga adakah pengaruhnya terhadap keputusan pembelian bisban yang ada di perusahaan PT. Margahayu Citra Utama. Adapun Sampel diambil dengan memakai sampling accidental sebanyak 88 responden. Dari perolehan data yang sudah dianalisis memakai bantuan software IBM SPSS version 23 didapat kesimpulan kualitas produknya mempengaruhi keputusan pembelian, harganya juga mempengaruhi keputusan pembelian, begitupula baik kualitas produknya maupun harganya juga mempengaruhi keputusan pembelian bisban di PT. Margahayu Citra Utama secara bersama sebanyak 25.9%.
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